Business & Marketing Calculators

Calculate advertising cost of sales from ad spend and attributed revenue.

Estimate the ad budget required for a target number of conversions.

Calculate the percentage of ad clicks that become conversions.

Calculate average ad frequency from impressions and unique reach.

Estimate the maximum CPC that would break even using order value, conversion rate and gross margin.

Find the ROAS required to cover advertising cost at a given gross margin.

Calculate average advertising cost for each engagement.

Calculate average advertising cost for each generated lead.

Calculate average paid cost for each video view.

Calculate cost per acquisition or conversion.

Calculate average cost per click for a paid campaign.

Calculate advertising cost per thousand impressions.

Calculate click-through rate from clicks and impressions.

Estimate the maximum acquisition cost that leaves zero gross profit after ad cost.

Calculate average profit generated per click.

Estimate how many clicks are needed to reach a conversion target.

Estimate impressions required to generate a target number of clicks.

Calculate average revenue generated by each click.

Calculate return on ad spend from campaign revenue and advertising cost.

Calculate total advertising cost of sales against all revenue.

Estimate billable team capacity over a selected number of weeks.

Calculate the share of available team hours that are billable.

Calculate billable hours required to achieve a target utilization rate.

Calculate the minimum hourly rate required to cover entered annual costs.

Calculate client-level margin from revenue and cost to serve.

Estimate an hourly rate needed to cover desired income and annual business expenses.

Estimate a project price from hours, hourly rate and a contingency buffer.

Calculate project margin as a percentage of project revenue.

Calculate project profit from revenue and direct project cost.

Calculate the effective hourly revenue generated by a client retainer.

Annualize monthly recurring revenue.

Estimate how many months a business can continue at its current net cash burn.

Estimate how many months of customer gross profit are needed to recover acquisition cost.

Calculate compound annual growth rate between a beginning and ending value.

Calculate customer acquisition cost from sales and marketing spend.

Calculate customer churn as a percentage of customers at the beginning of the period.

Estimate gross-margin customer lifetime value from order value, purchase frequency, lifespan and gross margin.

Calculate the percentage of starting customers retained through a period.

Calculate the ratio between customer lifetime value and acquisition cost.

Estimate monthly recurring revenue from recurring customers and average monthly revenue per customer.

Calculate average revenue generated per order.

Calculate the effective percentage discount offered by a bundle.

Calculate the percentage of shopping carts that do not become completed orders.

Calculate the share of started checkouts that become orders.

Estimate cost of goods sold using beginning inventory, purchases and ending inventory.

Calculate customer retention while excluding customers newly acquired during the period.

Estimate the average number of days inventory remains before being sold.

Calculate ecommerce conversion rate from orders and sessions.

Calculate gross margin return on inventory investment.

Calculate how many times average inventory is sold through during a period.

Calculate total landed cost per unit including product, freight, duties and other entered costs.

Calculate product margin after landed cost and entered selling fees.

Calculate product-level profit before overhead from selling price, landed cost and fees.

Calculate the percentage of sold items that were returned.

Calculate the percentage of orders that were refunded.

Estimate the inventory level at which a new order should be placed.

Calculate the percentage of customers who purchased more than once.

Calculate sell-through rate using units sold and ending inventory.

Estimate how many days current inventory can cover at the current sales rate.

Estimate the wholesale price that allows a retailer to achieve a target gross margin at the specified retail price.

Calculate click-to-open rate from unique clicks and unique opens.

Calculate the percentage of sent emails that bounced.

Calculate email click rate based on delivered messages.

Calculate the percentage of email clicks that result in conversions.

Calculate net email-list growth as a percentage of starting list size.

Calculate return on email marketing investment.

Calculate email open rate from unique opens and delivered messages.

Calculate the percentage of leads that become customers.

Calculate average attributed revenue for each email sent.

Calculate the percentage of delivered messages that led to an unsubscribe.

Calculate average revenue per closed deal.

Calculate revenue required to cover fixed costs at a given contribution margin ratio.

Calculate units that must be sold to cover fixed and variable costs.

Calculate contribution margin per unit.

Calculate contribution margin as a percentage of revenue.

Calculate the monetary value of a percentage discount.

Calculate gross margin percentage from revenue and cost of goods sold.

Calculate gross profit after subtracting cost of goods sold.

Calculate markup percentage from cost and selling price.

Convert an annual sales goal into an average monthly target.

Calculate net profit after all entered expenses.

Calculate net profit margin as a percentage of revenue.

Calculate how many times the sales target is covered by current pipeline value.

Calculate sales performance relative to quota.

Calculate percentage growth in revenue between two periods.

Calculate the final price after a percentage discount.

Calculate a percentage-based sales commission.

Calculate the percentage of sales opportunities that become wins.

Calculate the selling price needed to achieve a target gross margin.

Calculate selling price when cost and desired markup are known.

Calculate percentage growth in backlink count.

Calculate the percentage of blog sessions that result in a target conversion.

Estimate how many profitable conversions are needed to recover content cost.

Calculate percentage traffic decline for a piece of content or content group.

Calculate return on content marketing investment.

Calculate average content production and promotion cost per generated lead.

Estimate monthly organic visits from search volume and an assumed click-through rate.

Calculate the number of ranking positions gained or lost for a keyword.

Calculate the percentage of organic sessions that become conversions.

Calculate organic click-through rate from search clicks and impressions.

Calculate percentage growth or decline in organic traffic between two periods.

Estimate reading time from word count and reading speed.

Calculate average attributed revenue per content page.

Calculate average revenue generated per organic session.

Calculate return on SEO investment using attributed revenue and cost.

Calculate comment rate relative to content reach.

Calculate average campaign cost for each new follower.

Calculate social engagement rate using follower count as the denominator.

Calculate engagement rate based on total impressions.

Calculate engagement rate based on people reached.

Calculate percentage growth in followers over a period.

Calculate influencer cost per engagement.

Calculate influencer cost per thousand impressions.

Calculate the percentage of reached users who saved a post.

Calculate the percentage of reached users who shared content.

Calculate average social campaign cost for each engagement.

Calculate return on social media investment from attributed revenue and cost.

Calculate sponsorship revenue earned for every thousand views.

Calculate the share of viewers who reach the final story frame.

Calculate video view rate from views and impressions.