Markup Calculator
Test a different scenario
Change any scenario value below. Your original calculation stays unchanged.
Scenario calculations use the same formula and v2.5 validation rules as the main calculator. No scenario values are sent to Borkish.
Calculations and What-If scenarios run in your browser. Borkish does not require you to submit these values to calculate the result.
What the Markup Calculator measures
Markup measures the increase from cost to selling price. Understand margins, pricing, discounts, revenue and break-even points with straightforward business calculations.
The result becomes more useful when every input follows the same definition and reporting period. That keeps comparisons between campaigns, products, customers and time periods meaningful.
When to use this calculator
- Use the Markup Calculator to test pricing changes before publishing a new offer.
- Compare margin, markup and break-even scenarios.
- Review whether revenue growth is translating into sustainable profit.
Formula
Percentage results are most useful when the numerator and denominator come from the same population and reporting period.
How to use this calculator
- CostUse the value from the same reporting period or scenario as your other inputs.
- Selling PriceUse the value from the same reporting period or scenario as your other inputs.
- Complete the required inputsThe result updates automatically as the values become valid.
- Compare the resultUse a previous period, target or relevant internal benchmark before making a decision.
Worked example
Using the demonstration values — Cost = 50, Selling Price = 80 — the calculator returns 60%. The example shows how the formula behaves; replace the demonstration data with your own before using the result for planning.
How to interpret the result
Markup measures the increase from cost to selling price. These tools are useful when setting prices, reviewing profitability, comparing offers or checking how a cost change affects the bottom line.
Check the definition of Cost, Selling Price, the attribution or accounting rules behind those inputs, and any important costs or outcomes that the formula does not include.
Common mistakes to avoid
- Using Cost and Selling Price from different reporting periods or definitions.
- Leaving variable costs out of a profitability calculation.
- Comparing prices that include tax or fees with prices that do not.
Frequently asked questions
What does this calculator do?
Calculate markup percentage from cost and selling price.
Where should I get the input values?
Use your own advertising platform, ecommerce system, accounting report, CRM, analytics platform or forecast — whichever source is authoritative for the metric. Keep all inputs on the same basis and date range.
Is there one good result I should target?
Usually not. A useful target depends on your margins, acquisition model, operating costs, channel, market and business goals. Your own historical performance is often a better starting benchmark than a generic number.
Can I use this for forecasting?
Yes. Enter forecast values to model a scenario, but treat the output as an estimate based on those assumptions rather than a prediction of future performance.
What to calculate next
Markup measures the increase from cost to selling price. A single metric rarely explains the whole decision, so compare this result with the related cost, conversion, margin or growth metrics below before acting on it.
Calculate gross margin percentage from revenue and cost of goods sold.
Calculate selling price when cost and desired markup are known.
Calculate product margin after landed cost and entered selling fees.
Keep reporting periods and metric definitions consistent when moving between calculators. That makes the comparison more useful than treating each result as a standalone benchmark.