Ecommerce
Measure ecommerce performance, order economics, marketplace costs and store growth without spreadsheets.
Calculate average revenue generated per order.
Open calculator → EcommerceBundle Discount CalculatorCalculate the effective percentage discount offered by a bundle.
Open calculator → EcommerceCart Abandonment Rate CalculatorCalculate the percentage of shopping carts that do not become completed orders.
Open calculator → EcommerceCheckout Conversion Rate CalculatorCalculate the share of started checkouts that become orders.
Open calculator → EcommerceCOGS CalculatorEstimate cost of goods sold using beginning inventory, purchases and ending inventory.
Open calculator → EcommerceCustomer Retention Rate CalculatorCalculate customer retention while excluding customers newly acquired during the period.
Open calculator → EcommerceDays Inventory Outstanding CalculatorEstimate the average number of days inventory remains before being sold.
Open calculator → EcommerceEcommerce Conversion Rate CalculatorCalculate ecommerce conversion rate from orders and sessions.
Open calculator → EcommerceGMROI CalculatorCalculate gross margin return on inventory investment.
Open calculator → EcommerceInventory Turnover CalculatorCalculate how many times average inventory is sold through during a period.
Open calculator → EcommerceLanded Cost Per Unit CalculatorCalculate total landed cost per unit including product, freight, duties and other entered costs.
Open calculator → EcommerceProduct Margin CalculatorCalculate product margin after landed cost and entered selling fees.
Open calculator → EcommerceProduct Profit CalculatorCalculate product-level profit before overhead from selling price, landed cost and fees.
Open calculator → EcommerceProduct Return Rate CalculatorCalculate the percentage of sold items that were returned.
Open calculator → EcommerceRefund Rate CalculatorCalculate the percentage of orders that were refunded.
Open calculator → EcommerceReorder Point CalculatorEstimate the inventory level at which a new order should be placed.
Open calculator → EcommerceRepeat Purchase Rate CalculatorCalculate the percentage of customers who purchased more than once.
Open calculator → EcommerceSell-Through Rate CalculatorCalculate sell-through rate using units sold and ending inventory.
Open calculator → EcommerceStock Cover Days CalculatorEstimate how many days current inventory can cover at the current sales rate.
Open calculator → EcommerceWholesale Price CalculatorEstimate the wholesale price that allows a retailer to achieve a target gross margin at the specified retail price.
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Use these calculators for store planning, product economics, checkout performance and marketplace decision-making.
Read calculator methodology →How to use Ecommerce calculators together
Ecommerce performance is a chain: traffic reaches the store, visitors move through checkout, orders create revenue, products carry costs, and inventory has to turn fast enough to support cash flow. Looking at only one stage can hide the real constraint. A strong average order value cannot compensate for weak conversion indefinitely, and high sales volume can still produce poor economics if product costs, returns or fulfilment expenses are too high.
The Average Order Value Calculator is a useful starting point for order economics. Pair it with the Ecommerce Conversion Rate Calculator to connect visitor volume with completed orders. Use the Product Profit Calculator to check whether the revenue created by a product leaves enough value after cost. For stock-heavy businesses, the Inventory Turnover Calculator helps show how efficiently inventory is converted into sales.
Use net and gross figures consistently. Returns, discounts, marketplace fees, payment fees, shipping and landed costs can materially change the result depending on the calculator. When comparing periods, use the same store, channel and date range so changes in merchandising or seasonality do not get mistaken for a formula issue.