Advertising & PPC

Calculate advertising cost of sales from ad spend and attributed revenue.

Estimate the ad budget required for a target number of conversions.

Calculate the percentage of ad clicks that become conversions.

Calculate average ad frequency from impressions and unique reach.

Estimate the maximum CPC that would break even using order value, conversion rate and gross margin.

Find the ROAS required to cover advertising cost at a given gross margin.

Calculate average advertising cost for each engagement.

Calculate average advertising cost for each generated lead.

Calculate average paid cost for each video view.

Calculate cost per acquisition or conversion.

Calculate average cost per click for a paid campaign.

Calculate advertising cost per thousand impressions.

Calculate click-through rate from clicks and impressions.

Estimate the maximum acquisition cost that leaves zero gross profit after ad cost.

Calculate average profit generated per click.

Estimate how many clicks are needed to reach a conversion target.

Estimate impressions required to generate a target number of clicks.

Calculate average revenue generated by each click.

Calculate return on ad spend from campaign revenue and advertising cost.

Calculate total advertising cost of sales against all revenue.