Taylor Swift makes sign of devotion to Travis Kelce with $13,000 purchase
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Taylor Swift wants to savor the memories from her record breaking Eras Tour – particularly those that reference her love of Travis Kelce.
When the Bejeweled singer, 35, played the Superdome in New Orleans in October, the venue put out a giant friendship bracelet across the front of the building.
Swifties traded the bracelets throughout her tour, making it a treasured tradition.
And her shows at the Superdome are well-known to fans because of a series of cheeky references Swift made to Kelce.
She mimed his signature one-handed touchdown signal, gave a three-finger salute to hint at a potential third Super Bowl win, and changed the lyrics to Karma, singing: ‘Karma is the guy on the Chiefs coming straight home to me.’
Now the singer’s personal services company, Firefly Entertainments Inc., has revealed they spent $13,000 on the 140-foot-long inflatable friendship bracelet, local outlet 4WWL reported last week.
The creators of the giant bracelet, Shawn and Jules Kolodny told Us Weekly, ‘It’s so fitting that the final trade of the giant friendship bracelet was to Taylor — she’s the reason it exists. We love that it’s with her now.’
4WWL reported that the information came from the Louisiana Stadium and Exposition District, the state board that manages the Superdome.
Taylor Swift wants to savor the memories from her record breaking Eras Tour. Seen here at the 67th Grammy Awards on February, 2, 2025
When the Bejeweled singer, 35, played the Superdome in New Orleans last year, the venue put out a giant friendship bracelet across the front of the building
The giant bracelet read, Taylor Swift: The Eras Tour, in white beads with a few colorful ‘gems’ in between the words.
It stretched 140 feet across the Superdome during her three-night Eras Tour concert series in October 2024.
Us Weekly reported that the giant bracelet was the brainchild of Abby Jones, a marketing professional with ASM New Orleans.
She came up with the idea and got approval for it from Swift’s team. She then hired Shawn and Jules, whose artwork specializes in large inflatables.
Swift commented on the giant bracelet during one of her three shows in the Big Easy.
Swift herself gushed about the giant bracelet during one of the New Orleans concerts.
‘You’ve created traditions. You’ve created this mass movement of joy every time we play a show. And it makes me so proud, it really does,’ she said at the time.
‘I just showed up one day and you guys were trading friendship bracelets and I was like, ‘That’s cool,’ and now there is a giant friendship bracelet on the outside of this
Swifties traded the bracelets throughout her tour, making it a treasured tradition. Seen here October 25, 2024
But now, the Cardigan singer’s personal services company, Firefly Entertainments Inc., spent $13,000 on the 140-foot-long inflatable friendship bracelet, local outlet 4WWL reported last week
The creators of the giant bracelet, Shawn and Jules Kolodny told Us Weekly, ‘It’s so fitting that the final trade of the giant friendship bracelet was to Taylor — she’s the reason it exists. We love that it’s with her now.’ Seen here October 25, 2024
4WWL reported that the information came from the Louisiana Stadium and Exposition District, the state board that manages the Superdome. Seen here October 25, 2024
The Fortnight singer continued: ‘Which is so nice of them to do for us — but it’s even nicer of you guys to create things that went so far beyond what I ever expected for this tour.’
After her New Orleans shows ended, the bracelet moved to other venues on her tour.
The Eras Tour wrapped up in December 2024 after 149 concert spanning the globe.
At her final show in Vancouver, Canada, she gushed about the tour and her fans.
‘Thank you for] being a part of the most thrilling chapter of my life to date — my beloved Eras Tour,’ Swift said at her final show in Vancouver, Canada.
Later, she took to Instagram to share several photos from the epic journey and wrote, ‘It was rare. I was there. I remember it. ♥️’
Taylor and her boyfriend Travis Kelce, 35, have been dating for two year and are blissfully, sappily, in love.
And her short post Joy Alwyn, pre Travis Kelce fling with The 1975’s Matty Healy is coming back to haunt her.
The giant bracelet read, Taylor Swift: The Eras Tour, in white beads with a few colorful ‘gems’ in between the words. Seen here with Travis Kelce on January 26, 2025
It stretched 140 feet across the Superdome during her three-night Eras Tour concert series in October 2024. Seen here on October 25, 2024
Healy took a bitter dig at Swift’s album The Tortured Poets Department while onstage performing at the Glastonbury Festival in England.
‘What this moment is making me realize is that I probably am the best,’ the 36-year-old British rocker told the crowd cheekily, raising a pint of Guinness.
‘I’m probably the best songwriter of my generation. The best, what do we say, A POET…ladies and gentlemen, is what I am. Generational wordsmith…I just wanted to remind you in the next couple of minutes, these lyrics, this poetry, I Bleed For You. Take it away boys.’
The band then launched into Chocolate from their 2013 self-titled debut, before Matty remarked, ‘I was only joking about being a poet’ at its conclusion.
Healy and Swift had a month-long fling in 2023.
