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Apple’s average iPhone price in the U.S. just hit a record high for a June quarter, breaking seasonal patterns and signaling stronger-than-expected pricing momentum.
According to Consumer Intelligence Research Partners, the weighted average retail price of iPhones sold in the U.S. reached $985 in the June 2025 quarter. That’s up from $971 in March 2025 and identical to the number from June 2024.
It’s also the highest ever for a June quarter, but the increase was smaller than expected, especially given the shift in Apple’s lineup.
The biggest change for the 2025 June quarter was the full impact of the iPhone 16e, which replaced the lower-priced iPhone SE. The iPhone 16e costs $100 more, and its introduction should have pulled the average price up across the board.
CIRP also points out that the iPhone 16e drew buyers away from the iPhone 14 and iPhone 15, both of which are still available through third-party retailers.
The increase is notable because iPhone pricing usually dips in the second calendar quarter. High-end buyers tend to make their purchases earlier in the cycle.
Apple saw support from a full quarter of iPhone 16e sales and steady demand for the iPhone 16 Pro and iPhone 16 Pro Max. That helped keep average revenue per device higher than expected.
iPhone 16e helped stabilize midrange sales
The iPhone 16e replaced the iPhone SE as Apple’s lowest-cost model, introducing a $100 price increase at the entry tier. That shift alone raised the pricing floor, and CIRP’s data suggests it was the main driver behind the increase in average selling price.
Instead of dragging down the average, the iPhone 16e helped absorb buyers who might have otherwise chosen discounted older models like the iPhone 14 or iPhone 15.
iPhone US-Weighted Average Retail Price. Image credit: CIRP
At the same time, higher-end models like the iPhone 16 Pro and iPhone 16 Pro Max continued to perform well. CIRP notes that the Pro tiers made up a healthy share of the model mix.
That’s a factor that usually drives the average price up. Fewer customers opted for higher storage tiers, which limited some of the gains, but the mix still held up better than in past June quarters.
Pricing strength ahead of the iPhone 17 cycle
While CIRP’s US-WARP metric doesn’t reflect global averages or wholesale pricing, it remains a useful proxy for retail revenue per unit in Apple’s largest market.
Apple no longer reports iPhone average selling price (ASP) directly. That makes third-party estimates like this one especially important for understanding broader trends.
As the iPhone 17 launch approaches, Apple appears well positioned to maintain its pricing power. With the iPhone 16e holding the midrange and Pro models staying strong, the company has more flexibility in how it targets upgrades and pricing tiers.
