Georgia Toffolo flogs paid brand deal to fans after her husband James Watt’s BrewDog company annouces they will shut 10 UK pubs
professorkamrankhan@gmail.com 
Georgia Toffolo was flogging brand deals to her social media followers in the wake of the news her husband’s BrewDog company is closing 10 bars later this week.
The former Made In Chelsea star, 30, is married to BrewDog co-founder and former CEO James Watt, 43.
Taking to Instagram on Wednesday, Georgia shared a sponsored ad promoting probiotic supplement Symprove.
The former I’m A Celebrity winner encouraged people to sign up for the company’s 12-week subscription and said she ‘adores’ the brand.
‘It’s been my ride or die for the last four or five years, I don’t go a day without it,’ she told her followers.
Georgia Toffolo was flogging brand deals to her social media followers in the wake of the news her husband’s BrewDog company is closing 10 bars later this week
The former Made In Chelsea star, 30, is married to BrewDog co-founder and former CEO James Watt, 43
‘Last month they launched their new pineapple flavour which I’ve got to say is a really big hit in our household.’
It is understood BrewDog’s closure plans, which are part of a fresh strategy for the brewing firm’s hospitality arm, will put close to 100 jobs at risk.
The Scottish craft brewing giant said it has made efforts to preserve the site, but it ‘has simply not been possible to make these bars commercially viable’.
It will shut all the bars on July 26 and launch a consultation process lasting at least 14 days.
In May 2024, Georgia’s husband James stepped down from the CEO role after 17 years, taking on a new position as ‘captain and co-founder’.
He retains his 21% shareholding in the company, according to The Independent.
BrewDog said it will shut sites including its Aberdeen flagship pub on Gallowgate, the group’s first bar site, following a review process.
Chief executive James Taylor told staff the closures are part of a refresh of its estate, partly in response to ‘rising costs, increased regulation, and economic pressures’ on the sector.
Taking to Instagram on Wednesday, Georgia shared a sponsored ad promoting probiotic supplement Symprove
BrewDog said it will shut the bars on Saturday and launch a consultation with staff.
He added that the brand will however still look to grow its bar business, with plans for more larger bars in ‘destination’ locations and to open smaller community bars.
A BrewDog spokesman said: ‘We can confirm that following a review of our bars business we have made the difficult decision to close 10 bars – which reflects a more focused strategy and a rationalisation of our bar footprint.
‘This decision is not simply a response to the challenging UK hospitality market, but a proactive decision to redefine the bar division’s focus for long-term and profitable growth – accounting for ongoing industry challenges, including rising costs, increased regulation, and economic pressures.
‘We are working hard to minimise the impact on our people, and we expect to redeploy many affected team members across the BrewDog network.
‘For those leaving the business, we’re providing as much support as possible during this transition.’
The former I’m A Celebrity winner encouraged people to sign up for the company’s 12-week subscription and said she ‘adores’ the brand
The company will shut the following bars:
– Aberdeen Gallowgate
– Brighton
– Camden, London
– Dundee
– Leeds North Street
– Oxford
– Sheffield
– Shepherds Bush, London
– Shoreditch, London
– York
Georgia and James said ‘I do’ on a fishing boat earlier this year.
The pair got engaged in October after the millionaire proposed with an exquisite eight carat triple-diamond studded band estimated to be worth £200,000 during a romantic getaway in Greece for Georgia’s 30th birthday.
