Democrats roasted over $20million plot to win over young, male voters: ‘You can’t buy authenticity’

Critics have slammed Democrats for an ‘inauthentic’ $20 million plan to ‘study the syntax’ used by young men to win their votes.

Democrats have been baffled as to why younger male voters are abandoning the party after the demographic swung to the right for Donald Trump in the November election.

Looking ahead to the 2026 midterms and the next presidential election, Democrats are strategizing how to win back young male voters after the Trump campaign successfully harnessed big names online including Joe Rogan and Theo Von.

One project obtained by The New York Times revealed a $20 million plan code-named SAM — short for ‘Speaking with American Men: A Strategic Plan’ — and promises investment to ‘study the syntax, language and content that gains attention and virality in these spaces.’

The plan recommends buying advertisements in video games and noted, ‘Above all, we must shift from a moralizing tone.’

Democrats were roasted online for the plan with critics slamming the party for lacking authenticity in their approach.

‘Boy, are they gonna be sore when they discover that you can’t emulate or buy authenticity,’ one person said.

‘These people need to actually talk to young men instead of assuming what they like or think,’ said another. 

Democrats are strategizing how to win back young male voters after the demographic swung to the right for Donald Trump in the November election (pictured: supports at Harris rally)

More than half of male voters under the age of 30 supported Trump in November – a shift from 2020 when Joe Biden won a similar share up against Trump (pictured: Trump supporters)

‘Cringe-fest. Consultants doing consulting things. They need to talk to voters, rather than analyze their language, or find different ways to spend money. Just start dialogues and listen. Authenticity is the antidote here,’ said a third.

‘What happened to being authentic? They really don’t get it,’ a fourth persons said. ‘Someone should tell them about authenticity lol,’ added a fifth.

Others suggested the idea of spending millions to study young men rather than asking them shows the party is out of touch.

‘Or, they could actually listen to them and respond to their concerns. But no,’ one person said.

‘It’s not their words, it’s the results of their policies that are turning young men away,’ said a second person.

‘How about they just stop hating men. That might work. But nah, spend 20M to try and manipulate them instead,’ added a third.

‘If you advertise in video games you will 100 percent lose that audience,’ said another. ‘This really goes to show they’ve lost the plot entirely,’ a fourth person said.

‘Dems doing everything possible to avoid just eating a cheeseburger and talking about free markets,’ said a fifth.

Trump pulled off an astounding political comeback and regained the White House after being declared the winner of the 2024 presidential election.

More than half of male voters under the age of 30 supported Trump in November – a shift from 2020 when Joe Biden won a similar share up against Trump.

About 6 in 10 young white men voted for Trump, but the Republican leader also pulled a significant number of votes from Hispanic and young black men, who previously were more supportive of Democrats. 

He framed much of his campaign as a pitch to men who felt scorned by the country’s economy, culture and political system. 

Trump saw support from many demographics who had previously supported Barack Obama, but have grow frustrated with the political system.

Trump’s campaign also engaged in nontraditional methods of engagement with young men through popular shows such as the Joe Rogan Podcast and Theo Von.