
Justin Bieber made the shock announcement that he is releasing his seventh full-length album in a matter of hours and he has already received some backlash over it’s name.
The 31-year-old husband of Hailey Bieber has teased fans with his return to music with billboards with ‘Swag’ on them in major cities around the world.
Presumably ‘Swag’ – which has already been blasted online – will be the name of the album – but no confirmation has been made as of yet.
DailyMail.com has reached out to representatives for Bieber and Def Jam Records and have yet to hear back.
The singer’s last album release was Justice back in March 2021.

Justin Bieber made the shock announcement that he is releasing his seventh full-length album in a matter of hours and he has already received some backlash over it’s name

The 31-year-old husband of Hailey Bieber has teased fans with his return to music with billboards with ‘Swag’ on them in major cities throughout North America
The Hollywood Reporter first revealed that Justin will be releasing new music.
‘Swag’ would be an interesting name for an album as it is a slang word which had its heyday in the late 2000s and early 2010s when Justin’s career first began.
Some detractors on X (formally Twitter) suggested that the term and Bieber’s career have become passé.
A commenter on the the Pop Base post wrote: ‘We left him and his fans in 2015’
‘I don’t want it,’ one wrote while another said: ‘Marketing is getting weird these days.’
Other fans were excited about the announcement as one posted the ‘I used to pray for times like this’ Meek Mill/Michael Jordan meme while another wrote: ‘King of Pop is coming.’
The singer went to Iceland in late April to finish up the project as he famously documented the trip on social media at the time as he was also joined by son Jack.
Bieber shot to fame as a 15-year-old with the release of 2010 single, Baby.

‘Swag’ would be an interesting name for an album as it is a slang word which had its heyday in the late 2000s and early 2010s when Justin’s career first began; seen with Hailey in April 2022



Many on social media were not pleased about the project potentially being named ‘Swag’


Others defended the pop star

The singer went to Iceland in late April to finish up the project as he famously documented the trip on social media at the time as he was also joined by son Jack
Back in January 2023, he sold his entire music catalog – featuring songs from his entire 15 year recording career – for a whopping $200million.
His music was to Blackstone-backed Hipgnosis Songs Capital for over $200million the company announced at the time.
The star is worth an estimated $300million and has sold 150million records worldwide, making him one of the most successful recording artists in history.