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Apple TV+ will debut the fourth season of its Emmy-winning drama “The Morning Show” on September 17, 2025, promising viewers a new chapter filled with newsroom intrigue, big-name cast additions and timely questions about truth in a polarized world.
Apple confirmed the release date and a new teaser for the upcoming season. The 10-episode season will premiere globally with a weekly release schedule. The schedule will continue through November 19.
Returning stars include Jennifer Aniston and Reese Witherspoon, who also serve as executive producers. And, the cast is loaded with other Hollywood stars.
The Morning Show season four cast
- Jennifer Aniston
- Nicole Beharie
- Nestor Carbonell
- Marion Cotillard
- Billy Crudup
- Mark Duplass
- William Jackson Harper
- Jon Hamm
- Boyd Holbrook
- Jeremy Irons
- Greta Lee
- Karen Pittman
- Aaron Pierre
- Reese Witherspoon
Season four’s plot is set in spring 2024, nearly two years after the events of season three. With the UBA-NBN merger complete, the newsroom must navigate new responsibilities and hidden motives.
The network also faces deepfake controversies, conspiracy theories, and corporate cover-ups.
The season asks who can be trusted and what can truly be known, mirroring real-world concerns about misinformation and media polarization.
Apple TV+ calls the show an “award-winning global hit,” with season three earning 16 Emmy nominations and a win for Billy Crudup. Crudup has won Emmy and Critics Choice awards for playing Cory Ellison, while Aniston received a SAG Award for season one.
High-profile production team and strategy
The fourth season continues under showrunner Charlotte Stoudt, with Mimi Leder directing and serving as executive producer. Production companies include Media Res, Hello Sunshine and Echo Films.
Apple has framed “The Morning Show” as a tentpole series in its strategy to offer premium original content. The approach mirrors other award-winning projects like “Ted Lasso” and “CODA,” the first streaming film to win Best Picture at the Oscars.
Apple TV+ launched globally in 2019 as the first all-original service of its kind, and it now claims more than 578 award wins and over 2,600 nominations across its film and series catalog. The service is available in over 100 countries on more than a billion screens, priced at $9.99 per month with a seven-day free trial for new subscribers.
Apple TV+ and the competitive streaming landscape
Season four of “The Morning Show” arrives at a time when Apple is doubling down on high-profile, adult-oriented drama to retain subscribers in an increasingly fragmented streaming market. The strategy mirrors moves by competitors investing in established IP and big-name talent to differentiate their offerings.
For viewers, it represents a continued evolution of Apple TV+ from an upstart to a mainstream player with a slate of globally recognized series. Season four will be available exclusively on Apple TV+ starting September 17.
